It all began when Tiffany’s older sister, Daniella, became a mum. Like many new parents, she had every intention of documenting her little one’s first year—from the first smile to the first steps. But between sleepless nights, endless nappy changes, and pure exhaustion, her traditional baby book sat untouched. It wasn’t until her son was older that Daniella found time to fill it out, although by then, some of the beautiful moments had been forgotten in the fog of newborn life. Daniella needed her sister Tiffany to help her relive those moments and jog her memory.

​

During one of these sessions, Tiffany made the comment, “There should be an app for this.”

​

After failing to find an app that suited their needs and style, Tiffany realized there was a gap in the market—a need for a baby book that didn’t require hours of scrapbooking, printing photos, or wrestling with glue sticks. A personalized baby book for the modern parent. A baby book that practically makes itself.

​

Now pregnant with her first child, Tiffany is bringing that vision to life. She’s creating an app for parents who want to capture their baby’s milestones without the stress, guilt, or pressure. With a few taps on your phone, you can preserve the moments that matter and create something beautiful—something that becomes a treasured family heirloom.

​

Because no parent should have to choose between making memories and documenting them.